![]() This comprehensive resource offers a complete overview of your client's customer interactions. These reports function as an invaluable tool, offering a detailed look into the progress of your clients' marketing campaigns and providing the data necessary to refine strategies effectively.Ĭonsider the customer journey report from HubSpot. Navigating the expansive landscape of HubSpot reporting might seem daunting, but it's an essential skill for modern marketing agencies. The same, unfortunately, cannot be said about HubSpot analytics.HubSpot is an all-in-one marketing, sales, and service platform that helps businesses streamline their operations, optimize marketing strategies, and nurture customer relationships through its robust suite of tools, including CRM, email marketing, and content management. This entails end-to-end onboarding support, sustained customer success management, and smooth, reliable performance. Above all, we pride ourselves on delivering the best possible experience to our users. IF, however, you religiously use HubSpot exclusive products - CRM, MAP, Website, etc, then HubSpot may be a more convenient option for you.īy design, Factors.ai is a robust, intuitive marketing analytics, attribution, and journey mapping platform. If you use a combination of HubSpot and Salesforce or LeadSquared or Marketo, a platform like Factors.ai would make your life a lot easier. You need to make sure all your sales data is either on or linked to HubSpot. It requires tedious onboarding, strict vigilance, and developer dependency. So here’s the thing: you can integrate HubSpot with third-party data-sources, including other CRMs like Salesforce - but it’s no easy task. Our extensive line of no-code integrations across the most popular ad platforms guarantees a proper data-driven marketing experience. We ensure detailed analytics at a channel, campaign, ad group and keyword level to help you make the best possible marketing decisions. How is one to know which campaigns or content to scale, if they are unable to view performance data for the same? Factors.ai is all about granularity. We all know that the devil’s in the details - and channel level data simply will not cut it in this day and age. That is, lead sources may be viewed as “Organic”, “Paid ads”, “Social” and so on. Unlike Factors.ai, HubSpot does not offer the ability to compare attribution models.Īnother major drawback with HubSpot analytics & attribution is that it considers lead source only at a channel level. B2B sales cycles can be complex, and the ability to compare results across first-touch and multi-touch models gives marketers an unequivocal advantage in identifying trends accurately. On Factors, users have limitless flexibility to set, track, and analyze their own internal life-cycle stages.įactors.ai is one of the few attribution solutions that allows users to compare attribution models against each other. ![]() If your team does not adhere to HubSpot’s predetermined structure, Factors.ai may be the right fit for you. HubSpot’s analytics engine does not provide the flexibility to include, or even edit lifecycle stages to match this preferences. ![]() B2B SaaS firms for example, may care about including a “Demo Done” stage to flag high intent leads. Now, this set of stages may fit in perfectly with your organization’s funnel structure but in reality, most B2B teams follow unique customer stages based on the nuance and particulars of their business model. HubSpot analytics only offers fixed definitions for events and stages along the customer journey - Subscriber, Lead, MQL, SQL, Opportunity, Customer, and Evangelist. One glaring limitation with HubSpot’s in-platform analytics solution is its rigidity around the sales funnel - and especially its life cycle stages. As we shall now see, however, most teams do not use HubSpot in the dedicated manner that’s required for it to function well. Additionally, if your company uses HubSpot CRM, MAP, and life cycles stages religiously, HubSpot could possibly be an effective all-in-one solution for reporting. Although premium reporting (advanced analytics, revenue attribution, etc) is only available on HubSpot’s enterprise plans, it delivers a robust range of multi-touch attribution models in a simple, user-friendly framework. Ultimately, we find Factors.ai to be a far better fit for data-driven B2B marketers.īefore we jump into the limitations of HubSpot analytics and attribution, it’s only fair to address a couple of positives. The following article highlights these issues with HubSpot - and how you can overcome them with Factors.ai. That being said, HubSpot’s own in-platform analytics and attribution engine, is fraught with serious limitations. ![]() In fact, Factors.ai integrates seamlessly with HubSpot to deliver full-path analytics and attribution across campaigns, website, and CRM. No doubt, it's a reliable CRM and marketing automation platform.
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